# X content calendar, week 1

3-4 posts/day. Mix of game-mechanics explainers, brawler showcases, duel highlights, founder spotlights, and meme replies.

Tip: pre-write 5 days, post the last 2 days reactively from real arena data.

***

## Day 0 (launch day)

| Time (UTC) | Post                                                                                                          |
| ---------- | ------------------------------------------------------------------------------------------------------------- |
| 00:00      | LAUNCH THREAD tweet 1 (see x-launch-thread.md)                                                                |
| 00:30      | Thread continues auto                                                                                         |
| 04:00      | "First duel in the arena: \[link to tx on basescan]" + screenshot of the fight                                |
| 09:00      | "Founder slots remaining: X/100" + mint link                                                                  |
| 14:00      | Reply to top 3 questions in TG/X with longer-form answers                                                     |
| 18:00      | Mint counter check-in: "X/2000 minted in first 18h. Arena heating up."                                        |
| 22:00      | First "DEAD" brawler announcement when it happens, "RIP Brawler #N. -3W. Resurrect or rest in the graveyard." |

## Day 1

| Time  | Post                                                                             |
| ----- | -------------------------------------------------------------------------------- |
| 09:00 | "Daily duel digest: top 5 fights by ELO swing in last 24h" (chart screenshot)    |
| 13:00 | Brawler showcase: feature one rare drop with their stats + name + a meme caption |
| 17:00 | Reply to a critic / FUD with receipts (link to tests, contract source)           |
| 21:00 | "The graveyard grows", link to <https://baseicbrawlers.com/graveyard> with art   |

## Day 2

| Time  | Post                                                                                  |
| ----- | ------------------------------------------------------------------------------------- |
| 09:00 | Explainer thread: "How ELO works in BASEic Brawlers (3 tweets)"                       |
| 14:00 | Founder spotlight: "Founder #X has Y wins, Z losses. The first 100 are filling fast." |
| 18:00 | Marketplace highlight: most expensive listed brawler + stats screenshot               |
| 22:00 | Vibe post: meme + "GN brawlers"                                                       |

## Day 3

| Time  | Post                                                                                  |
| ----- | ------------------------------------------------------------------------------------- |
| 09:00 | "$BRAWL chart watch", DexScreener screenshot + price comment (no shilling, just data) |
| 13:00 | Showcase the King, explain that he's a 1-of-1 and never sold                          |
| 17:00 | "You asked: can I kill the King?", A: no, the King doesn't enter the arena            |
| 21:00 | Replies / spaces if a host pops up                                                    |

## Day 4

| Time  | Post                                                         |
| ----- | ------------------------------------------------------------ |
| 09:00 | Post the leaderboard: top 10 fighters by ELO                 |
| 13:00 | Bug fixes + minor UI ship log (if any), show you're shipping |
| 17:00 | Long-form reply to "is this a rug?" with all the proofs      |
| 21:00 | Meme: founder-card screenshot with "i told you so" caption   |

## Day 5

| Time  | Post                                                                        |
| ----- | --------------------------------------------------------------------------- |
| 09:00 | "Resurrection economy" thread (3 tweets), how the ETH from resurrects flows |
| 13:00 | "Marketplace volume so far" stat post                                       |
| 17:00 | First KOL retweet thank-you / quote-tweet                                   |
| 21:00 | Vibe post                                                                   |

## Day 6

| Time  | Post                                                       |
| ----- | ---------------------------------------------------------- |
| 09:00 | "What's coming next" thread, level-up + house keeper + VRF |
| 13:00 | Showcase a death + resurrect with a player quote           |
| 17:00 | Founder slot count + reminder of perks                     |
| 21:00 | Meme reply chain                                           |

## Day 7 (wrap)

| Time  | Post                                                                             |
| ----- | -------------------------------------------------------------------------------- |
| 09:00 | "Week 1 wrap" thread (5 tweets): mints, duels, deaths, resurrects, $BRAWL volume |
| 13:00 | Top 10 leaderboard + crown to #1                                                 |
| 17:00 | Roadmap update: what shipped in week 1, what ships next week                     |
| 21:00 | Thank-you to the early community, link to TG for week-2 plans                    |

***

## Reusable post templates

**Daily mint counter:**

```
⚔️ MINT COUNTER

[X]/2000 brawlers in the arena
[Y]/100 founder slots taken
[Z] total duels fought
[N] confirmed dead

Mint: https://baseicbrawlers.com/mint
```

**Duel highlight:**

```
🩸 BIGGEST UPSET LAST 24H

@[handle1]'s Brawler #[X] (ELO [pre]) beat
@[handle2]'s Brawler #[Y] (ELO [pre]), biggest underdog of the day.

ΔELO: +[swing]
Tx: basescan.org/tx/[hash]
```

**Founder spotlight:**

```
👑 FOUNDER WATCH

Brawler #[N], ★ FOUNDER [50/100]
Owner: [handle or 0x…]
Record: [W]W / [L]L / [T]T
ELO: [score]

[stat snapshot screenshot]
```


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